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“No downside”: Sydney-Newcastle high-speed rail boosts business groups

Published: March 04, 2026 at 01:09 AM by David Adams
Plans for high-speed rail connecting Sydney and Newcastle have energised business groups across New South Wales, which say the $90 billion transit link will bring new economic opportunities. The post “No downside”: Sydney-Newcastle high-speed rail...

The internet’s not lovin’ it: Why Macca’s CEO’s taste-test video backfired

Published: March 04, 2026 at 12:36 AM by Phoebe Netto
McDonald’s CEO’s awkward Big Arch burger taste-test video has gone viral, highlighting how misaligned messaging and the wrong spokesperson can backfire for brands. The post The internet’s not lovin’ it: Why Macca’s CEO’s taste-test video backfired...